Visual designer turned UX thinker & problem solver.
After seven years in graphic design, I became curious about what makes digital products intuitive—not just beautiful. Today, I combine strong visual design with user-centred thinking to create digital experiences that are clear, functional, and enjoyable to use.
Projects that challenged how I think,
not just how I design.
Interaction Design
Maus Robotics
Designing a robot experience, not a vending machine.
Brand Identity
Jet2 – Rebrand
Exploring a more distinctive, flexible visual identity for Jet2.
Behavioral UX
Duolingo – Dark UX Audit
Auditing Duolingo's dark patterns and redesigning its streak system around trust instead of guilt.
Interaction Design
Laters
Rethinking the to-do list around attention, not productivity.
Hi, I am Alex Wardle
I spent seven years designing brands and digital experiences before realising I was just as interested in how people use products as how they look. Today, I'm studying Interaction Design and combining my visual design background with user-centred thinking to create digital experiences that are clear, intuitive, and purposeful.
Bridging visual design and UX to create products people enjoy.
Education & UX training.
Google UX Design Specialization
User research, wireframing, prototyping and usability testing
Mobile User Experience Design
Mobile-first design, interaction patterns and user flows
Interaction Design for Usability
Usability principles and information architecture
Three steps to your
next big project.
01
Book a free discovery call
A casual 30-minute conversation about your project, goals, and where you need help. No commitments, no pressure.
02
Receive your action plan
Within 48 hours you'll receive a clear plan and next steps — no guesswork.
03
Let's start designing
Once we're aligned, I get to work immediately. You'll see first concepts within the first week.
Words from people
I've worked with.
Alex combines creative thinking with a very precise and organized way of working. Her calm and collaborative approach made her a trusted and valued partner within both the team and client projects.
Alex consistently delivered high-quality design work with great attention to detail and a clear understanding of visual communication. She approached every project with professionalism, reliability, and a strong sense for aesthetics and structure.
Alex brings a rare combination of creativity, precision, and calm professionalism. Whether working on campaigns, layouts, or digital assets, she approaches every project with care, consistency, and strong attention to detail.
Alex combines strong visual design skills with a highly structured and reliable way of working. She consistently delivered precise and thoughtful design solutions, even in fast-paced project environments.
Working with Alex was always straightforward and highly professional. She quickly understood project requirements, contributed thoughtful ideas, and translated them into visually refined and well-structured solutions.
What stood out most was Alex’s ability to quickly understand complex requirements and translate them into clear, high-quality visual solutions. She worked independently, communicated professionally, and was highly valued within the team.
Looking for a designer who combines visual craft with UX thinking?
I'm currently open to permanent design roles, alongside select freelance and collaborative projects.