Designing intuitive digital experiences through interaction design.

I combine visual design, interaction thinking, and storytelling to create digital experiences that feel clear, engaging, and intentional. My background in graphic design helps me bring strong aesthetics together with structure, usability, and emotion.

Designer with a strong visual foundation currently specializing in Interaction Design and UX/UI. Experienced in branding, web design, motion, and digital experiences — with growing expertise in user flows, prototyping, and interface systems.

I enjoy translating complex ideas into intuitive and visually refined experiences. I work across visual design, UX thinking, prototyping, and collaboration — bringing both creative craft and structured problem-solving into digital products.

About me

Hi, I am Alex Wardle

A visual designer with 7+ years of experience, currently specializing in interaction design. I combine strong visual craft with user-centered thinking to design clear, engaging and intuitive digital experiences.

7+ years
Design experience
40+
Project delivered
Alex Wardle

I design digital interfaces that bring clarity to complex problems through thoughtful structure and interaction.

Interaction Design UX/UI Design Interface Design Web Design User Flows & Prototyping Design Systems Motion & Micro Interactions Visual Design

Education & UX training.

Google UX Design Specialization

User research, wireframing, prototyping and usability testing

Mobile User Experience Design

Mobile-first design, interaction patterns and user flows

Interaction Design for Usability

Usability principles and information architecture

Three steps to your
next big project.

01

Book a free discovery call

A casual 30-minute conversation about your project, goals, and where you need help. No commitments, no pressure.

02

Receive your action plan

Within 48 hours you'll receive a detailed scope, timeline, and pricing. No guesswork, no hidden costs.

03

Let's start designing

Once we're aligned, I get to work immediately. You'll see first concepts within the first week.

Words from people
I've worked with.

Alex combines creative thinking with a very precise and organized way of working. Her calm and collaborative approach made her a trusted and valued partner within both the team and client projects.

Laura Meier
Creative Director

Alex consistently delivered high-quality design work with great attention to detail and a clear understanding of visual communication. She approached every project with professionalism, reliability, and a strong sense for aesthetics and structure.

Martina Keller
Founder & Creative Lead

Alex brings a rare combination of creativity, precision, and calm professionalism. Whether working on campaigns, layouts, or digital assets, she approaches every project with care, consistency, and strong attention to detail.

Jean-Claude Schäuble
Agency Lead

Alex combines strong visual design skills with a highly structured and reliable way of working. She consistently delivered precise and thoughtful design solutions, even in fast-paced project environments.

Daniela Kleck
CEO

Working with Alex was always straightforward and highly professional. She quickly understood project requirements, contributed thoughtful ideas, and translated them into visually refined and well-structured solutions.

Simon Weber
Founder

What stood out most was Alex’s ability to quickly understand complex requirements and translate them into clear, high-quality visual solutions. She worked independently, communicated professionally, and was highly valued within the team.

Andreas Pernsteiner
Agency Lead
Visual & Product Designer · Available for projects

Have a project in mind? Let's make it real.

I'm currently available for new projects. Whether you need a full brand identity, a product redesign, or a strategic creative partner.

What's your design process like?
My process combines strategy, user experience, and visual design to create thoughtful digital experiences. I usually start with understanding the goals, audience, and context of the project. From there, I explore user flows, structure, and wireframes before moving into visual design and prototyping. Throughout the process, I value close collaboration, feedback, and iterative refinement.
How long does a typical project take?
Project timelines depend on the scope and complexity. Smaller design projects can take a few weeks, while larger websites or UX-focused projects may take several months. At the beginning of each collaboration, I define a clear timeline and milestones to keep the process transparent and structured.
How much do you charge?
Every project is different, so pricing depends on the scope, timeline, and specific requirements. My hourly rate typically ranges between 60–90 CHF, depending on the type and complexity of the work. For larger collaborations, I also offer custom project-based estimates tailored to the needs of each client. If you have a project in mind, feel free to get in touch for a detailed quote.
Do you work with startups?
Yes — I enjoy working with startups, creative teams, and growing brands. I especially like helping early-stage ideas take shape through clear design systems, user-focused thinking, and strong visual communication.
Can you work with my existing team?
Absolutely. I'm comfortable collaborating with internal teams, developers, marketers, and other creatives. I value open communication and enjoy integrating into existing workflows and processes to support projects efficiently.
What do I need before we start?
A general idea of your goals, audience, and project scope is a great starting point. Even if everything isn't fully defined yet, we can shape the direction together through workshops, discussions, and exploration during the early stages of the project.